Task

Come up a new product for Burger King and a headline-grabbing way to launch it.

Insight

Chopped Cheeses are a staple nyc classic, each borough with it’s own unique twist, but the basic ingredients are pretty much the same, Chopped up burger meat, lettuce, tomatoes, mayo, and a yummy sauce.

Idea

Let’s tap into the NYC delicacy and make a BK style Chopped Cheese, giving the rest of America a taste of the NY staple.