Task

Come up with a data-driven idea to get people to think of Accuweather as the go-to weather app.

Insight

Dew points between 35 F and 60 F are most beneficial for curly and coily hair patterns.

Idea

Accuweather introduces new in app tool, to help curly and coily haired people be better prepared for humid days ahead. 

With the help of our very own Curlologist, curly haired queens will be able to protect their crown everyday without surprises.